Ocean Defenders Alliance
Art Direction, Branding
To Protect & Surf.
Ocean Defenders Alliance works to clean and protect marine ecosystems through education, coordination and meaningful action. Working with affected communities, ODA focuses primarily on the reduction and removal of man-made debris which poses serious threats to ocean wildlife and habitats.
This is our only chance at defending our planet, because it is the only one we have.
The hero of the visual identity system.
The alternative to the primary logo. Works in tighter space constraints.
Best used in spaces that are wide and short.
Used in situations where the entire logo cannot be accommodated.
Used only when the full name is displayed elsewhere.
Establishes the tone for the entire brand.
Outdoor Advertising Campaign
Striking imagery highlights problems while the messaging provides a call to action.
Social Media Campaign
Revealing truths and empowering audiences.