Colin Butler
Colin Butler
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Ocean Defenders Alliance

Ocean Defenders Alliance

Role
Art Direction, Branding


To Protect & Surf.

Ocean Defenders Alliance works to clean and protect marine ecosystems through education, coordination and meaningful action. Working with affected communities, ODA focuses primarily on the reduction and removal of man-made debris which poses serious threats to ocean wildlife and habitats.

This is our only chance at defending our planet, because it is the only one we have.

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Primary Logo
The hero of the visual identity system.

Stacked Logo
The alternative to the primary logo. Works in tighter space constraints.

 
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Horizontal Wordmark
Best used in spaces that are wide and short.

Stacked Wordmark
Used in situations where the entire logo cannot be accommodated.

Monogram Shield
Used only when the full name is displayed elsewhere.

 
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Tagline
Establishes the tone for the entire brand.

 
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Outdoor Advertising Campaign
Striking imagery highlights problems while the messaging provides a call to action.

 
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Social Media Campaign
Revealing truths and empowering audiences.

 
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