CrowdHealth
Categories: Product Design, UX.UI, Visual Design
CrowdHealth is a community-based crowdfunding platform that allows members to bypass traditional health insurance by pooling monthly contributions to pay for each other's medical bills directly
User persona
Jada is a small business owner of a boutique yoga and pilates studio in Raleigh, NC– a healthcare market dominated by several giant hospital systems, making the “cash-pay” search especially vital. She is also a single mother of a teenager. She is highly health-conscious, but as a small business owner with three employees, she found traditional group health plans for herself and her staff to be financially impossible.
Motivations:
Jada operates on a strict monthly budget. She needs to know the cost of a physical or a specialist visit upfront so it doesn't disrupt her business cash flow.
She prefers independent practitioners over the massive Duke University Hospital or UNC Hospital systems, as she finds smaller offices are more willing to negotiate.
Jada often recommends CrowdHealth to her yoga clients and wants to show them how easy it is to use.
Pain points:
In the Triangle area of North Carolina, many front-desk staff are trained to say, "We don't take your insurance," before even asking if you're a cash-pay patient. Jada needs a list of vetted allies who won't turn her away.
If her daughter twists an ankle at volleyball practice, Jada can't wait 48 business hours for a Care Advocate to email her a list of orthopedic clinics. She needs to find an urgent care center that accepts cash right now.
She knows other CrowdHealth members in Raleigh must have found great doctors, but she has no way to see their "recommendations" or "saved" providers.
Find a Doc
The new “Find a Doc” mobile feature replaces a 48-hour administrative wait with an instant, self-service experience. By integrating CrowdHealth’s proprietary database of cash-friendly providers into the app, it eliminates manual requests and lets members quickly find high-quality care that honors their cash-pay status. This empowers members to make informed, real-time decisions and get the care they need, when they need it—without the friction of traditional insurance networks or delays.
Key Capabilities:
Community Trust Indicators: Visual CrowdHealth Recommended and CrowdHealth Member badges that help users identify clinicians who are either highly rated by the community or are members of CrowdHealth themselves.
Intelligent Filtering: Advanced search parameters allow members to filter by medical specialty, distance radius, and specific community endorsements to find the perfect match for their health needs.
Elimination of Advocacy Lag: Fully automates the provider search process, reducing the "Time-to-Information" from 48 business hours via email to under 5 seconds within the mobile app.
