User persona

Alex is a freelance musician and music teacher based in Austin, TX. He plays guitar professionally and teaches online courses. He needs a reliable, quick, and accurate tuner for both acoustic and electric instruments. He wants an app that feels intuitive and doesn’t interrupt the creative flow.

Motivations:

• Save time during practice and recording sessions.

• Maintain perfect tuning for live performances and lessons.

• High tech comfort level. Uses multiple music-related apps and digital tools.

Pain points:

• Frustrated by apps with cluttered interfaces or ads that slow him down.

• Dislike apps that require too many steps before tuning starts.

• Needs offline functionality for gigs in low-connectivity areas.

• Needs low-light functionality for stage use that won’t distract the audience.